26 January 2014

Not So Fast My Fat Friend

A quick follow-up to my previous post. Here's Coca-Cola's site where it explains how it pretty much commandeered the Santa Claus image and attempted to link it indelibly to its corporate brand.

Coke Holiday Ads Through The Years

And here's Snopes who says not so fast: "at best what Coca-Cola popularized was an image they borrowed, not one they created." Yes, but the crafting of that image, its ubiquity, and the indelible association of it in the popular mind with the brand's product cannot be denied. They are playing a long game. Their next move, by the way, is polar bears. You've seen the ads. They're associating themselves with concern about global warming. Watch for it.


ifthethunderdontgetya™³²®© said...


You just wait...Exxon and Chevron will jump on that bandwagon, when they're ready.

ifthethunderdontgetya™³²®© said...

Course, it will probably be too late for the planet by then.

mistah charley, ph.d. said...

speaking of polar bears -

It was Queen Latifah (not her real name) who narrated the 2007 movie Arctic Tale. It's really very interesting once you get over the fact that there is NO singing or dancing in this movie. At all. "Two narratives -- the life cycle of a mother walrus and her calf, and the life of a polar bear and her cubs -- are used to illustrate the harsh realities of existence in the Arctic." Get the DVD, with its bonus features. You will never look at walruses the same way again. (The reality of polar bear life is pretty much what you think, though.)